April 25th 2023
Trois-Rivières, April 19, 2023 – Specialized in digital signage, the company from Shawinigan, Attractif has just completed a major acquisition in its field of activity with the purchase of a division of Groupe Imaj, which specializes in customer experience management. This acquisition propels Attractif to the rank of the largest digital signage companies in Quebec, while Groupe Imaj retains its consulting service.
The partners behind Attractif, Rachel Frigon, Pierre-Yves Rousselle and Éric Morel, are proud to be able to offer new services for a more global and complementary offer to digital signage to their customers. The acquisition of Groupe Imaj adds reception and queue management services, touchscreen solutions and multifunction kiosks.
“This acquisition confirms our desire to be a leader and to be at the forefront in our field. With the migration of Imaj customers to the Attractif software, more and more customers will be able to confirm that our technology is simple and powerful. The acquisition of Imaj customers is an important part of the company's history! “, explains Rachel Frigon, partner at Attractif.
Since 2016, Attractif has made its place among the major players in digital signage. Its software comes from a technology unique to the company and thought out for the real needs of users. Attractif is present in several pharmacies, factories, municipalities, tourist offices, retail businesses, restaurants, eyewear stores and others, across Canada. The customer can be 100% autonomous of his digital signage management or can chooses turnkey content and management from the Attractif team. Their software allow customers to manage their display easily and efficiently.
“When we came into the industry in 2016, we really stood out with our software. Year after year, our technology has proven itself and today it allows us to continue our growth by making acquisitions like this one”, says Pierre-Yves Rousselle, Partner at Attractif.
Official supplier for large-scale companies In recent years, Attractif's progress has been noticed in Quebec and the company is reaping the fruits of its labor, by completing a second acquisition in two years. Official supplier of Uniprix & Proxim pharmacies, Attractif is newly the supplier company of an organization working across Quebec and Ontario. It is with these partnerships that the acquisition of a portion of Groupe Imaj began to simmer. “When we obtained larger contracts, we asked Richard Tremblay to act as vice-president of business development. Having more than 2,000 projects carried out with Desjardins, among others, we are grateful to be able to count on his expertise on a daily basis. The idea of carrying out a consolidation project was initiated in 2019 to Imaj and, when COVID returned, an opportunity presented itself, that of creating a distinctive offer of products and services with the Attractif team. This is what launched the beginning of the adventure in acquiring Imaj customers”, adds Rachel Frigon.
The transition was natural and smooth since the two companies share the same values and the same objectives: to be visionaries and leaders in their field and to offer the best product to their customers. Mr. Tremblay remains responsible for the Desjardins clientele within Attractif and is there to ensure a healthy and effective transition:
“A natural scenario for Imaj customers. This transaction makes it possible to evolve and offer customers a set of value-added services and products (digital signage, background music, interactive application and reception and queue management). Imagine people at the service of people, where the human is in control of technology with ease. This is why we have entrusted our clients to Attractif and it is a pleasure to make room for such a dynamic and professional succession,” says Richard Tremblay, Vice-President, Business Development for Desjardins Clients.
ABOUT ATTRACTIF Attractif is a company specializing in digital signage with its own content management software. Founded in 2016, the Shawinigan company offers the easiesf software in the industry and aims to simplify the lives of its customers for better internal communication or with their customers.
